In the experience economy learning how to stage and design memorable experiences by customizing the offer lines at the success of market differentiation.

PASSAGE (Thailand) provides tourism experience design to identify the destination’s strongest and most competitive appealing prospective visitors. To understand customer journey, touchpoints design and development, story-building to make the destination standout above competitors and running this narrative consistently through all marketing communications.

Destination – Inbound

The 6 Senses of Local Experiences in Thailand is one of travel campaigns that we designed with understanding of TAT (Tourism Authority of Thailand) and Ad Yim Online Agency to offer the 12 lucky travelers a chance to win the trip to Thailand with its exclusive ‘6 Senses Project’.

TAT aims aims to introduce a new twist on traditional local Thai experiences to foreign visitors, like Thai cooking classes, homestays, agricultural activities or village-based handicraft production that is not filtered like a package tour. The activities usually are partly of everyday life of the local Thais, the entirely new context based on the authentic local Thai cultural experiences.

This unique campaign highlights six destinations and six authentic Thai experiences for six winners with each companion (totally 12 travellers from England, Germany, Maxico, Brazil, USA, South Korea, Malaysia. The campaign feature safe, comfortable and unique Thai local experiences in areas of Thailand not yet well known to international travellers.

Each of the six senses and destinations are; Sight at Ban Mae Klang Luang, Chiang Mai, Smell at Ban Hom Samunphrai, Chiang Mai, Taste & Touch at Ban Na Ton Chan, Sukhothai, Belief at Dan Sai, Loei, Hearing at Ban Dontree, Samutsongkram and Khlong Bang Luang, Bangkok

PASSAGE (Thailand) provides services of travelling Experience design with customer’s passion and goal of travel. We serve both personal and group; individual plan, family plan, working plan including academic, Arts, Craft, Culture, Tourism, Environment, etc.