B2B New Market Penetration

When the world is connected with communication technology including products and services are disrupted by digital technology. Business must monitor market conditions; market competition, customer to search for new opportunities. Market model and service model must be reviewed that cover target customers, customer relationship to reach new customer, to keep and to grow customers. The value that was previously offered is still satisfied or needs to be changed. Communication and distribution channels, products and service delivering are models to be considered. Entrepreneur need to keep developing new offers and solutions to meet the demand of target customers leading business to sustainability.

New market opportunities is one of the business strategies that we are familiar with. It includes an existing product expands to new customers, a new product and service expands to existing customers and new customers. It is possible both domestic and foreign markets. 

Entrepreneur should understand customers and develop products and services with customer-centric approach. The government agencies have encouraged potential entrepreneur to expand to international markets. Anyway, each market has different customer characteristics, requirements, and trade rules such as ASEAN market, Japanese market, European market, Chinese market, Indian market etc.

PASSAGE (Thailand) provides business consult, training, connect with market and customers, target buyers as well as link to network of experts.

ASEAN SME & SME Service Provider Network 
Under the ASEAN SME Service Provider Network Project
Organization Office of SME Promotion (OSMEP)
Organizer   Institute for SME Development (ISMED)

GOAL
To establish the network of SME & SME Service Providers in ASEAN+ both government and private organizations as ‘SERVICE DESK’ for trade & investment to capture ‘Urbanization trend’. The increasing numbers of people moving from rural to urban centers, makes for larger cities with greater population density. Urbanization becomes opportunities and challenges for SME to sustainability  

TARGET COUNTRIES
Malaysai, Philippines, India, China

TASKS
1. Consult of the project.
2. Provide secretariat service for ISMED & OSMEP.
3. Arrange trips  and field trips.
4. Organize seminar activities cooperation with SME Service Provider in target countries
5. Arrange B2B business matching activities for Thai SMEs at Malaysia, Philippines, India (Chennai), China (Xi-an, Shaanxi).

OTOP PLUS in Japan
The Integrated Enhancement of OTOP Entrepreneur in Market Expansion in Japan (OTOP PLUS in Japan)

Organizer          Office of Small and Medium Enterprises Promotion (OSMEP) 
Co-Organizer    Chula Unisearch, Chulalongkorn University   

Responsibility
1. Arrange a business trip  for 15 OTOP entrepreneurs who awarded 2012 Thailand OTOP Plus Award to exhibit at the 49th Osaka International Gift Show, Osaka, Japan
2. Design concept, key art and material of the trade exhibition and manage the event at the 49th Osaka International Gift Show, including secretariate service, buyer invitation, Preperation for Business Matching; Catalogue in English & Japanese, OTOP entreprenuer’s namecard, Product sheet, Press Release, Press Interview with executive, Business Matching, One-one Thai-JapaneseTranslators.
3. Assist OTOP entreprenuer for negotiation and order placement.